Even when Hoover is promoting her work and herself to her 1.6 million followers on the platform, she is irreverent and self-deprecatory, wearing her success lightly, a trait her fans find endearing. When Instagram arrived, Hoover graduated to #bookstagram, putting up anecdotal snippets of her writing life, her family and the journey that takes a book from an idea to a reality. It was a nice refreshing romance, with serious topics but carried out well. Her character building and writing style leaves me crying for more every time. She is an amazing writer and has the ability to hook you into her stories. In an industry reliant on traditional methods of marketing, this turned out to be a golden opportunity to connect directly with readers and use social media for real-world success. Slammed was my second Colleen Hoover book and it secured me as a fan of hers. She used BookTube, the book community on YouTube, to interact with readers and give away free copies to bloggers with sizeable follower bases.
In 2012, when Hoover published ‘Slammed’, her first foray into YA territory, she adopted what was then a nascent promotional strategy.
Her new book, ‘It Starts With Us’, is a sequel to her monster hit, ‘It Ends With Us’, and will be released in October. Since then, she has written over 20 novels, including ‘Layla’ (2020), ‘Regretting You’ (2019), and ‘All Your Perfects’ (2018), besides novellas and short stories. She wrote her first YA novel ‘Slammed’ - a romance between an 18-year-old woman, Layken, and Will, a poet - and would go on to self-publish the book in 2012, to runaway commercial success. Who is Colleen Hoover: Social worker to bestselling authorĪ mother of three, Hoover, who lives in east Texas, was a social worker and a nutritional counsellor before she began dabbling in writing.
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